Kraft Introduces “Salad Frosting” To Deceive Kids Into Eating Veggies
Kraft is introducing Kraft Salad "Frosting," its Kraft Classic Ranch Dressing disguised in a frosting tube, giving parents a hand in upping their lie game according to a press release.
“Innocent lies parents tell their kids help alleviate the pressures of everyday parenting, and if it gets kids to eat their greens, so be it,” says Sergio Eleuterio Head of Marketing for Kraft, “Simple innocent lies are not only part of parenthood, but a true tactic used by parents everywhere. Kraft Salad 'Frosting' is one lie you won’t feel bad telling your kids.”
Kraft feels so playful about this they have a contest going on for a chance to win a limited edition Kraft Salad “Frosting”, parents across the country are asked to share their best parent lies on Twitter using #LieLikeAParent and #contest, and Kraft will select 1,500 winners based on likes and originality and send them a free sample.
Check all the details at www.KraftLieLikeAParent.com.